1. Scope and responsibility
1.1This Privacy Policy explains how FinGo Digital Private Limited (the owner and operator of SheGo) (“SheGo”, “we”) collects, uses, shares, stores and protects personal information when you use the SheGo Platform: our WhatsApp number +92 312 1165666, the SheGo shop screens and forms inside WhatsApp, our order tracking pages, and our websites shego.pk and fingodigital.com.
1.2SheGo is responsible for the personal information described here. This policy forms part of our Terms of Use. By using the Platform you acknowledge this policy and consent to the processing and transfers it describes.
1.3SheGo complies with the applicable laws of Pakistan, including the Prevention of Electronic Crimes Act, 2016. Pakistan does not yet have a comprehensive personal data protection statute in force; SheGo nevertheless follows recognised international privacy principles (lawfulness, purpose limitation, data minimisation, accuracy, storage limitation, security and accountability) and will update this policy to comply with any data protection law, rules or regulator guidance that come into force.
2. Information we collect
| Who | Information | Source |
|---|---|---|
| Buyers | WhatsApp number and profile name; full name, mobile number, optional email, delivery address and city; order contents, amounts and payment method; size or colour notes; support messages and photos; ratings and comments; delivery status. | You, WhatsApp, courier partners |
| Sellers | WhatsApp number; name, brand, phone, email, city and address; CNIC number and a copy of the CNIC; NTN and FBR registration certificate; bank name and IBAN; product listings and photos; store photo and description; stock, order, payout, commission and tax records; performance and complaint history. | You, our verification checks, banks |
| Everyone | Message timestamps and delivery status shared by WhatsApp; records of what you tapped or submitted in our forms; basic website logs (IP address, browser, pages visited). | WhatsApp, our systems, our website host |
2.1Buyers are not asked for card, bank or wallet details to place an order. If a refund is to be paid, we ask only for the account details needed to pay it.
2.2CNIC numbers, copies of CNIC and NTN certificates, and bank details of sellers are treated as sensitive, kept in private storage with restricted access, and are used only for verification, payouts and legal compliance.
2.3We do not knowingly collect information about religion, health, biometrics or similar sensitive matters, and ask you not to send it to us.
3. How and why we use it
| Purpose | Basis |
|---|---|
| Taking, confirming, delivering and supporting orders; sending order updates, invoices and receipts | Performance of our contract with you |
| Registering, verifying and paying sellers; calculating commission and taxes | Contract; legal obligation |
| Handling complaints, returns, refunds and disputes; keeping evidence of transactions | Contract; our legitimate interests; legal obligation |
| Preventing fraud, fake orders, abuse and security threats; enforcing our Terms | Our legitimate interests; legal obligation |
| Checking new listings with automated rules and AI assisted review | Our legitimate interests in a safe marketplace |
| Messages within a conversation you started (for example a rating request after delivery) | Our legitimate interests; your consent |
| Improving the Platform using aggregated information | Our legitimate interests |
| Accounting, tax, audit and responding to lawful requests from authorities | Legal obligation |
3.1We do not sell personal information, and we do not share it with advertisers.
3.2Automated checks are used only to review product listings submitted by sellers. Any listing that the automated checks do not approve is reviewed by a person. No automated decision is made about buyers.
4. Who we share it with
4.1Sellers receive the products ordered, any size or colour notes, the buyer’s name and city. They do not receive the buyer’s phone number or full address.
4.2Courier partners receive the buyer’s name, phone number, address and the amount to collect, to deliver the parcel and collect payment, and the seller’s pickup address.
4.3Banks and payment providers receive the details needed to pay sellers and refunds.
4.4Service providers who process information on our behalf under confidentiality obligations: Meta Platforms (WhatsApp Business Platform, catalog), Google (Google Workspace storage and the Gemini service, which receives only product photos and listing text submitted by sellers and never buyer information), ImageKit (image hosting), and our email provider.
4.5Authorities and advisers: law enforcement, courts, regulators and tax authorities where required by law or a lawful request, and our lawyers, auditors and advisers under confidentiality.
4.6Business transfer: a buyer or successor of all or part of SheGo’s business, subject to this policy.
5. International transfers
5.1Some of our service providers, including Meta and Google, store and process information on servers outside Pakistan. By using the Platform you consent to this transfer. We choose established providers with recognised security standards and share only what each one needs.
6. How long we keep it
6.1Order, invoice, payout, commission and tax records are kept for as long as required by Pakistani tax, corporate and accounting laws, and for as long as needed to establish, exercise or defend legal claims.
6.2Seller verification records (CNIC and bank details) are kept while the seller is registered and afterwards for as long as required by law or for pending payouts, claims or investigations.
6.3Support messages, ratings and other information are kept while relevant to your use of the Platform and then deleted or anonymised. Information we are not required to keep is deleted on request.
7. Security
7.1We protect information with access controls, secure authenticated accounts, encrypted connections, verification of all incoming webhook calls, and by limiting each person and system to the information they need. Seller CNIC and bank details are stored separately from product information and are never shown to buyers.
7.2No method of transmission or storage is completely secure. If we become aware of a breach that is likely to affect you, we will take steps to contain it, inform affected users without undue delay and inform authorities where required.
7.3Please keep your phone and WhatsApp account secure. SheGo will never ask you for your PIN, OTP, password or full card number.
8. Your choices and rights
8.1You may ask to access, correct or delete your personal information, object to a particular use, or withdraw consent you have given, by typing help on WhatsApp or emailing us. We may ask you to verify your identity.
8.2We respond within seven (7) working days. We may keep information where we are required to by law, for an ongoing order, refund or payout, or to establish or defend legal claims, and will tell you if so.
8.3You can stop nonessential messages at any time by telling us or blocking our number. You will still receive messages about orders you have placed.
8.4Sellers can update store details by typing store, and may ask us to close their seller account once all orders and payouts are settled.
9. Children
9.1The Platform is intended for adults. Sellers must be at least 18. We do not knowingly collect information from children without the involvement of a parent or guardian. If you believe a child has provided information without such consent, contact us and we will delete it.
10. Website and cookies
10.1Our websites use only the cookies and logs needed for them to work securely and to understand overall traffic. Order tracking pages are opened only through a private link sent to you and do not show your phone number or full address. Buttons on the websites open WhatsApp, where WhatsApp’s own privacy policy also applies.
11. Changes and contact
11.1We may update this policy. The date at the top shows the current version, and we will tell users on WhatsApp about material changes.
11.2Questions, requests and complaints about privacy can be sent to us using the details below. Formal or legal notices to SheGo must be sent in writing to FinGo Digital Private Limited, 201 Rizwan Arcade, Sadat-e-Amroha Society, Scheme-33, Karachi, Pakistan, with a copy to info@shego.pk.
11.3Governing law and jurisdiction. This Privacy Policy, and any dispute or claim arising out of or in connection with it, is governed by and construed in accordance with the laws of the Islamic Republic of Pakistan. Subject to any forum a consumer is entitled to use under applicable consumer protection law, the courts at Karachi, Sindh have exclusive jurisdiction.
11.4Privacy contact. Privacy requests and complaints are handled by SheGo’s privacy contact at info@shego.pk (subject: “Privacy”). We acknowledge requests within 48 hours and respond within seven (7) working days.
FinGo Digital Private Limited
201 Rizwan Arcade, Sadat-e-Amroha Society, Scheme-33, Karachi, Pakistan
Email: info@shego.pk
WhatsApp: +92 312 1165666 (type help)
This document is written in English. If it is translated, the English version prevails. Last updated 14 October 2026.